Saturday, February 20, 2010

Why Twitter? I say: Twi-Not?

I have been using Twitter, both personally and for business, for about a year and a half. A pretty long time for a relatively new technology. I get people who ask why would someone want to Twitter and it got me thinking that most people probably don't fully understand what IT is.

You can see my Twitter feed on my personal website of photo uploads and comments but that by no means WHAT Twitter is.

Not. Even. Close. And I think that is where the confusion is. The REAL value of Twitter is not about telling the world what YOU are doing, it is about CONSUMING.

Imagine if you could make a list of your favorite sports teams, hobbies, cooking, news websites you like to read about every day. Now what if you could get all the newest things posted by ALL of those in one place. THAT is the real power of Twitter. It's like having a personal assistant who constantly scours the Internet and gathers all the stuff you like and puts it all on one website for you to read.

How does it work:
Step 1: Create a Twitter account. It's free and you can do it here.

Step 2: I "follow" (think subscribe) people on Twitter who write about things I like: recipe folks, fitness sites, local weather updates, my grocery stores who publish specials, family members, a whole lot of Twilight site (my private obsession), etc.

Step 3: At any time, I can click on Twitter and see my customized feed about all those things. It's like my own personal news cast about just stuff *I* like! How cool is that? You cannot see this feed, only I can.

Step 4: As a bonus, I can also converse with people (my "followers") on Twitter (sort of like email but in public), upload photos, re-tweet or forward someone else's tweet I liked, and yes, post what I am doing/thinking.

For our business Twitter account, this has been a huge help. I follow industry related experts, customers, would-be customers, competitors, trade associations and industry news. It is great to get the inside scoop on what customers are thinking, what is about to hit the market, etc. It has been an invaluable tool to tune into the market.

The only reason I display my personal Twitter feed on my website is that it's a very easy way to do mobile uploads of photos. I take a pic, open my iPhone twitter app, and press upload. Done. My family can see the cute pic I just took of my kiddos. I think seeing the feed there has thoroughly confused my family members and skewed their understanding of it.

Just know that when you see my Twitter feed online, you are only seeing part of a conversation and a mere fraction what Twitter is. To understand it, take a minute, set up an account and follow a few folks that interest you. You may even like it!

Tweet ya' later!

Wednesday, February 17, 2010

Joy-less Cooking


It would be true to say that at one time, I LOVED cooking. I loved reading recipes, imagining how I would tweak them, watching cooking shows, browsing cookbooks at the bookstore then taking all that inspiration and making a great meal. Sean and I would come home from work, pour a glass of wine, turn on some music, and cook wonderful dinners. I would go so far as to say it was one of my favorite things to do.

But that was then.

Things change.

That change is having children.

See, now I don't have the luxury of browsing cookbooks to find some great recipe for a culinary experiment or a journey for the palate. Like most mothers, I come home from work to a dark, empty house with hungry kids in tow. Often times having also squeezed in a workout at the gym or a soccer or basketball practice along the way. My goal is to get a healthy dinner on the table and fast. Add to that making sure it won't break the bank, contains no boxed/pre-packaged stuff, and something everyone will eat. We do this every night of the week except our splurge on Friday night when hubby and I get Mexican take-out after the kids are in bed.

Accomplishing this is no small feat and it is stressful. I don't enjoy it. It takes planning and not the it's-3pm-better-start-thinking-about-what-to-make-for-dinner kind of planning. I mean the make-a-menu-and-complete-grocery-list-for-the-week-then-doing-the-shopping-on-the-weekend kind of planning. Not rocket science by any means, just some basic planning.

Do I still watching cooking shows? Of course. And I also follow a lot of great foodies on Twitter. These are the folks that give me inspiration.

But do I love to cook? No, not in years. I am a mother and right now, cooking is a responsibility, not the enjoyable pastime it once was. Hopefully that will change again someday.